A Tale of Brand Compliance Rescue

A Tale of Brand Compliance Rescue

 

The Road to Hell is Paved With Good Intentions

Jake started his career as a general manager, working at his former employer’s fitness studio.  He connected with the community and ran the studio like a well-oiled machine.  Years went by and because Jake ran the studio so well, the community actually thought he was the owner.  He was proud of his frugality and ability to confront and fix anything without hiring a specialist.

The thought that Jake’s hard work and the sense of community that he built was going unnoticed by the owner was starting to eat at him.  Despite his hard work, at the end of the day, he was making more profit and building more brand equity for the owner of the fitness studio than for himself.

One day, Jake approached the owner with a proposition to buy the fitness business.  After some negotiation, they struck a deal and Jake was now the proud owner of the neighborhood health hangout spot.  Jake found that he had created and documented systems so well that the fitness studio ran like a well-oiled machine.   He shared the secrets to his success with some friends who worked downtown and they saw more potential in this individual location and Jake’s system and suggested that he build a franchise.

Time Flies When You’re Having Fun

A decade went by in the blink of an eye – and during that time Jake built his franchise to 54 fitness studios.   Life was good.  After more than a decade, it was time to refresh the brand.  As part of “Jake’s Fresh Refresh”, he updated the brand guidelines and specified all of the new requirements that his franchisees would need as part of the refresh rollout.

Jake provided each of his franchisees with a huge binder that contained specifications on budget, brand standards, colors, sizes, manufacturers, placement, channel letter component colors, brick demolition tips and tricks, as well as landscape and workout regime changes.   The binder also contained vendor contact information where each of the new components could be bought and a list of approved sign vendors, installers, and a list of the required permits.  Although there were a lot of branded components that needed to be changed (9 external signs, 8 internal signs and the printing of new studio workout sheets), Jake felt confident that anybody could pick up his binder and follow the instructions to knock out the brand refresh in just a few months.

What Could Possibly Go Wrong?

Jake’s altruistic sentiment was quickly crushed when franchisees started calling him.  Initially, they didn’t see how they could possibly run their fitness studios, order all of the rebranded items, coordinate sign vendors, pull permits, and teach new workout routines to their employees – and they were right.

Many of the fitness studio owners were also savvy business leaders and they figured they could ‘comply’ with the new brand standards by producing materials locally and hiring local handymen to install the signs.

“I Should Have Left ‘Well Enough’ Alone!

Jake was excited to start visiting the newly-branded locations.  Unfortunately, what he found instead was a disaster.   Of the handful of local studios that he visited, almost none complied with the new brand standards.   Signs were in the wrong places, manufacturered in the wrong colors, and in some cases, evidence of the previously removed sign was still visible.   Once inside, Jake found that even some of the new workout instructions were printed with the old logo.

“This will never do!” thought Jake.   “We invested all of this time and money and the end result is worse than before we ever messed with anything.  And on top of all that, our franchisees were pulled away from running their studios in order to do these tasks.  I should have known better.  No one was sitting around with nothing to do before we decided to rebrand.  How could I think they could take this on on top of everything else they were already doing?”

Light At The End of the Tunnel

Frantic, Jake and his team began scouring the internet searching for brand compliance rescue companies and anybody who understood their dilemma.  What he found was a video about a company called Implementix that could help them implement and maintain brand consistency across multiple locations:

  • Cost Certainty – research and up front planning guarantees a set price for the entire project
  • Supply Chain – qualified supply chain experts are vetted so the work is done right, by the right people
  • Execution – by managing the removal and installation of all assets through to completion, the brand is refreshed per the Franchisor’s exact requirements
  • Ongoing Management – identification and documentation of all branded assets are maintained on a cloud-based portal
  • Brand Compliance – Brand Guardians identify brand compliance gaps during changes or moves
  • Workflow Tasks – Brand guardians are able to create workflow alerts and corrective action tracking for brand compliance and usage issues

Even If You Are On The Right Track, You Will Get Run Over If You Just Sit There

At first, Jake was skeptical of a company that could make outrageous claims like guaranteeing the price per franchise unit but the clock was ticking and his brand was suffering every day that the old mismatched items were in place – not to mention the growing frustration of his franchisees.

Jake engaged Implementix and within 4 weeks, every single location in their system had the old assets removed and the new ones in place, exactly as Jake’s new brand standards specified:  interior and exterior signage as well as their marketing collateral.

The online compliance portal was an added bonus.  With one point of contact, the portal allowed Jake and his studio owners to share the burden of brand compliance so that everyone spent more time in their studios and less time on tasks that don’t generate any revenues for the system.

 

 

This article was contributed to the National Franchise Institute by Colin Thomas with Implementix  (888) 831-2536.


What My Unlocked Front Door Taught Me About Cyber Security

What My Unlocked Front Door Taught Me About Cyber Security

I had an odd experience the other day.  I was on the phone working from my home office and I could see a man walking up to my door through my blinds.  My house is currently for sale, which has increased the number of strangers knocking on my door.  I figured he was going to ask about the house, so I decided to stay on my call since all of the information he would need about the house is on a sell sheet, conveniently located at the edge of the yard.  I heard him knock and yell “hello” a few times, but then I thought I heard a different noise – the sound of my security screen door OPENING.  I had a quick ‘no way’ moment and swiftly got up to check on the noise, terrified to discover that this strange man was … IN MY KITCHEN!

 

What Is My Home’s  First Line of Defense?

 

So why am sharing this somewhat personal story?  Because it made me think about the conversations I’ve had around cyber security.  My screen door serves a security function.  Primarily it is an access point into my house, but it is also as a first line of defense to keep unwanted or unknown people or things from entering.  Obviously if the screen door is going to be effective as a first line of defense, the door must be locked.  A locked door only allows those with authorized access, someone with a key, or someone that I personally allow access to, the ability to enter.

 

What is Your Company Network’s First Line of Defense?

 

This, my friends, is much like our first line of defense for our business networks:  firewalls are our security screen doors.  Firewalls are meant to guard/monitor the traffic that goes into and out of our networks; however, an improperly configured or unmanaged firewall will be as ineffective as my unlocked front door when it comes to keeping bad agents out.

 

After I escorted the stranger out of my house (who actually ended up being a curious potential buyer), I went around and locked EVERY door that anyone from the street might have access to. Wouldn’t you know it, not even ten minutes later, the same man was back at my door.  He tried to walk in again, this time to ask if he could see the backyard, but his efforts were thwarted because I activated the security measure of the door – the deadbolt.

 

The Moral of the Story

 

What’s the moral of the story here?  Our security is only as good as the end user.  You can have processes in place, but if they aren’t being implemented they’re useless.  A minor lapse in judgement can leave us vulnerable to all type of threats.  Fortunately for me, my intruder was nothing worse than a person who thought it was ok to let himself into my residence.  Sadly, that’s not always the case – either at home or with our computer networks.  I can almost guarantee a stranger who goes into your network, will be doing more than just “looking around”.

 

Are you leaving unlocked doors on your network?  You can assess your point-of-sale (POS) security risk with this quick Risk Assessment.

 

This article was contributed to the National Franchise Institute by Aubree Coderre from Netsurion   (760) 637-4679


Brand New National Franchise Opportunity: FITtec – The Evolution of Fitness

Brand New Nationwide Franchise Opportunity!

 

FITtec™, with its electro muscular stimulation (EMS) technology, is the evolution of  fitness!

 

Remember the good old days when working out meant spending a lot of time at a huge gym rotating between several different (and EXPENSIVE) pieces of equipment?  Technology is changing all of that and FITtec is bringing Xbody EMS training to the U.S. as a cutting-edge franchise opportunity!

The electro muscular stimulation technology behind FITtec is currently used in dozens of countries around the world.  FITtec is a low-impact, toning and muscle-building + cardio workout rolled into one.  Suiting up and working out for twenty minutes, twice a week is all it takes.

 

What makes FITtec a unique franchise opportunity?

  • Smaller space requirements (less than 1,600 sf) means lower monthly rent and higher ROI
  • Lower initial investment:  EMS-technology devices replace numerous, high-cost pieces of equipment
  • Minimal staffing requirements, ideally suited for Owner/Operators
  • Early-adopter franchise fee of $25,000 for the first 5 units
  • Royalty fee of 6%
  • Hands-on help, support, training and communication throughout the life of your franchise (including site selection and build-out assistance, operations training, organizational assistance, and a turnkey marketing program)
  • Preferred franchise fees for Veterans

 

As a proven device, EMS technology is more than just fitness.  In addition to fitness enthusiasts, FITtec clients also include people who are recovering from accidents or injuries as well as those who live with chronic conditions like arthritis.

 

If you are interested in learning more about this profitable, cutting-edge fitness franchise opportunity, we would love to hear from you!

Please contact Rick Grossmann (844) 372-6482


HELO – You Have NEVER Seen Life-Sensing Technology Like This!

You Have NEVER Seen Life-Sensing Technology Like This!

 

HELO – The Most Advanced Wearable Technology in the World

 

Forget simple pedometers that merely count the number of calories burned, your daily steps, or the distance traveled.  What if you could:

 

  • take your own blood pressure or EKG and share results and trends with your doctor?

 

  • have an emergency alert sent to your spouse or a loved one if you stop breathing in your sleep?

 

  • monitor the health and wellness of aging parents who may live thousands of miles away?

 

With a single wrist band that communicates through your smart phone, NOW YOU CAN!

Coming in October, two unbelievable new apps will be added:

 

  • the ability to monitor your blood sugar without sticking your finger several times a day!

 

  • the ability to check your blood alcohol level before getting behind the wheel!

 

Curious?  Click the picture above to see a few short videos.

Interested?  You can order here or call Carolyn Miller for more information:  (303) 638-0088


Millennials: Who Do We Think We Are? Part 4 – Millennials as Employees

Millennials:  Who Do We Think We Are?   Part 4 – Millennials as Employees

Continuing our 5-part series about Millennials, Part 4 focuses on Millennials as Employees.

My goal with this series is to share first-hand information from the Millennial generation that will help restaurateurs and business owners who serve and employ them.  By interviewing a group of Millennials, I came away with expert-worthy commentary and a newfound appreciation for at least some of the quirks that make Millennials a generation unto themselves.

As with most generations before them, hospitality roles are often a Millennial’s first job.  With a significant portion of our country’s overall economy dependent on Millennial employees, your competition needs Millennials as much as you do.

We posed an interesting question to our subject group of Millennials:  “What are some of the challenges to attracting and retaining Millennials as workers?” 

As a business owner, it should come as  no surprise that the person who interviews, hires, trains and manages your employees is critically important to the success — perhaps even the survival — of your company.  When your team includes Millennials, the person who serves as your hiring ambassador is HUGE!

As workers, Millennials proudly profess that they are “very entitled and don’t want to settle for anything less than we can get”.  Whether it’s a higher hourly wage, a signing bonus, or flexible hours/flexible schedule, Millennials readily speak up for what they want/need in order for the job opportunity you have to fit into their lives.  It would seem that once a job offer has been extended and accepted, work life as we all know it would simply pick up and continue on.  But not so fast…

Paradigms & Assumptions

Not surprisingly, the Millennial attitude accompanies them into the work place.  “Whatever is better, we will go after it.”  If you are not a Millennial, that sentence would likely translate as ’more money, more time off, not always getting stuck as the closer’, etc.  The Millennial feedback we received, however, is quite a bit different and offers a glimpse into the ever-changing employment landscape.  “If we have a crappy boss, we leave.  There are so many places to choose from and they all pay pretty much the same rate.  $12 per hour with a great boss vs $12 per hour with a crappy boss makes our decision a no-brainer….we’ll just leave and go somewhere else.”

Another hot button with Millennial employees is when the scope of work that they are asked to do does not mirror the title they hold.  “If the duties of our hired role don’t fit our liking, we leave.”  I asked for an example.  “Well, if we work at a retail store and are given the role of Sales Lead, we should be selling merchandise and giving good customer service – not cleaning light fixtures or mopping floors!  We may be at the bottom of the bottom but we’re above cleaning floors.”

Return on Investment

Our conversation moved on to talk about the issues that are important to Millennial employees.  Financial compensation is obviously important yet Millennials say they want to be shown their value through money which translates as being adequately compensated for what they are being asked to do.  “If I’m going to be running a store, I should be paid to run a store, not $11 an hour.  We are given keys to the store, alarm codes, etc. and we have the responsibility to get the store open on time, run it throughout the day so the owner doesn’t have to be there, and handle customers, employees, no-shows, money, merchandising, etc.  That is not an $11/hour job.”

To Know & Be Known

On the more personal side of employment, Millennials say they want to have a relationship (or be known by) the owner of the company.  Said one Millennial, “I worked for Target for a couple of years and was not known by the Store Manager or the District Manager.”  Millennials inherently know that they are an important part of running a business.  Unfortunately, when the owners of the business or the people running the company don’t even know their name, they don’t feel valued.

“We have ideas about how to make things better for customers, more profitable for the company, or more efficient for the employees.  But when we don’t know, have never met, or don’t have the chance to talk to the owners (or the ‘real’ people in charge vs. just another hourly employee who probably doesn’t care anyway), we can’t help.”

To feel known is one of the most basic human needs.  While time is definitely one of every business owner’s most valuable commodities, it can be a very valuable currency in the eyes of Millennials who often won’t admit that they would like to find a mentor but will often gravitate toward a natural leader who takes a personal and professional interest in them.

With necessity being the mother of invention, business owners are always on the lookout for inexpensive and cost-effective ways to improve their companies.  While not ‘free’, taking time to get to know the people who keep the doors open and the cash registers ringing could offer huge ROI for any business owner.

Millennials:  Changing The Workplace (for the better!)

We wrapped up our conversation talking about how Millennials are changing the workplace.  “We stick up for ourselves,” was mentioned by one and affirmed by others in the group.  “We are showing companies how to treat their employees – because we leave so easily if we are not treated well.”  Said another, “We are raising the bar about how bottom-of-the-totem-pole employees should be treated.  We decide what we will allow.”  Millennials know that jobs are pretty easy to find these days and if one job doesn’t work out, they have options at several other places.

We mentioned earlier about the competition among business owners to attract and retain Millennial employees.  Millennials know this.  “We are challenging employers to come up with things that will make us want to stay,” citing tuition reimbursement as an appealing incentive.  While hourly jobs are allowing Millennials to ‘get by’ today, few see themselves job hopping from hourly job to hourly job over the long haul.  By offering tuition reimbursement, Millennials appreciate the hand up and feel a sense of loyalty to the employer who is helping them today and into the future as well.

As a business owner, there is definitely a fine line when it comes to employing Millennials.  Every policy, rule or decision can be second guessed to keep the tail from wagging the dog.  Millennials are making their way in the employment world as best they can – which is pretty impactful, you have to admit.  While it can easily feel like the ball is completely in their court, the “employees first” expectation that they are redefining has the ability to create a new, better norm for all sides:  employer, employee, and customers.

Food For Thought:  Common ground can almost always be found at the bottom of a coffee cup or maybe over a beer on the other end of a game of beanbag toss.