Amazon #1 Bestseller
Brick & Mortar Franchise Success: Know The Costs or Pay The Price
Failure is not an option — until it happens! Then what? The purpose of the book is to take the guesswork out of the entire development process so franchisees know exactly what it takes to get their new location open in the least amount of time, for the best overall price and, more important than anything else, without making costly mistakes in the process.
Miller dedicated her book to all the brave entrepreneurs who join the franchise ranks with dreams of opening a successful location.
Her new book hit best-seller lists on Amazon.com within 24 hours of release in both the “Franchises” category as well as the “Entrepreneurship & Small Business” category.
With a Foreword by Rick Grossmann and Michael J. Katz, Esq., authors of Entrepreneur Magazine’s Franchise Bible, “Brick & Mortar Franchise Success” provides roadmaps through the build-out process from calculating a realistic timeline for the project, hiring of the right general contractor, architect and attorney, through the physical reality of the construction process and getting the doors open for business.
Carolyn Miller’s no-nonsense approach to site intelligence and construction management reveals specific strategies that have saved hundreds of franchisees millions of dollars. Many new franchise buyers learn the hard (and expensive) way that setting up a new brick and mortar business is challenging and confusing. The average franchise buyer is in unfamiliar territory and historically many make costly mistakes, which can be the downfall of their business.
Franchising is the fastest-growing method of conducting business in the world. Why? Because it works! But don’t be fooled – success isn’t guaranteed and the stakes are a lot higher when leasing space and building physical locations. “Over the course of a few decades in development with brands such as McDonald’s, Chipotle, and Red Robin just to name a few, I’ve seen millions of dollars wasted on fixing problems that, in many instances, could have been avoided altogether.”
Like most business owners, your primary goal is to operate a successful business. You can’t actually do that until your location opens. While you may know a little bit about a lot of things, the devil is in the details. When you don’t know what you don’t know, especially when it comes to leasing space and building new locations, you could be in for a long, rough ride. The reality of how much you don’t know (and what can happen next!) can be all-consuming. Enthusiasm, persistence, and dogged determination won’t be enough to save you.
Do not, Do Not, DO NOT sign a lease without reading this book!
Once a lease is executed, you are ‘officially’ a business owner – even if your new location never actually opens! A lot of professionals with years of business experience assure themselves that there isn’t any part of the building process that they either don’t know or can’t figure out. What they don’t take into account is the additional time that ticks away while they learn the ropes – and make costly mistakes in the process. No matter how much business experience and success you have had in past roles, if you are not well versed in all that is involved in getting your new location open, failure will find you!
Building new locations hasn’t changed much over the years. Because it happens thousands of times a day across the country, it’s easy to adopt the mindset of, “I can figure this out.” The truth is that you CAN figure it out – but how much will you spend or forego in the process?
Ignorance isn’t bliss — it’s EXPENSIVE!
Failure is not an option – until it happens! Then what? The purpose of this book is to take the guesswork out of the entire development process so you know exactly what it takes to get your new location open in the least amount of time, for the best overall price and, more important than anything else, without making costly mistakes in the process.
Whether you are an independent business owner or a franchisee, if you have plans to lease space to build your first (or your next) location, the book you’re holding in your hands will become one of the most valuable investments you can make!
To your success…